RunTheAgent
Playbook

Cold Outreach Drafter

Research prospects and draft personalized cold emails with specific hooks tied to real things about them. Batch 10-20 at a time.

What You Will Get

Generic cold emails get ignored. You know this because you ignore them too. The ones that work reference something specific: a recent hire, a product launch, a podcast appearance, a LinkedIn post. The problem is that writing those emails takes 15-20 minutes each when you do the research yourself. Multiply that by 20 prospects a day and you have burned your entire morning before a single call.

After setting up the Cold Outreach Drafter, you send your agent a list of names and companies. It uses tavily-search and agent-browser to pull recent news, LinkedIn activity, company announcements, and relevant pain points for each prospect. Then it drafts a personalized email for every person on the list, each with a unique hook tied to something real about them. No mail-merge placeholders. No "I noticed your company is growing" filler.

You review the batch, tweak anything that needs adjusting, and send. What used to take a full morning now takes 10-15 minutes. You can run this daily from WhatsApp, Telegram, or Slack, and your agent will remember your tone, your offer, and your preferred email structure across sessions.

Setup Steps

Get your Cold Outreach Drafter running in about 10 minutes.

1

Give Your Agent the Context

Message your agent on WhatsApp, Telegram, or Slack and tell it what you sell, who you sell to, and what your typical cold email sounds like. Paste in 2-3 examples of emails you have sent that got replies. Your agent will use these as style references.

2

Enable Research Skills

Make sure tavily-search and agent-browser are enabled in your agent's skill set. These let your agent search the web and visit prospect pages to gather real, specific information about each person.

3

Set Your Prospect Format

Tell your agent how you will send prospects. A simple format works best: name, company, role, and optionally a LinkedIn URL or website. You can paste a list of 10-20 at a time, or forward a CSV export from your CRM.

4

Define Your Email Template Structure

Walk your agent through the structure you want: subject line, opening hook referencing something specific, your value proposition, a clear CTA, and a sign-off. Your agent will follow this structure but vary every email based on the research it finds.

5

Run Your First Batch

Paste in a list of 10-15 prospects and ask your agent to research each one and draft a cold email. It will work through the list, pulling information from recent news, company pages, and social profiles. You will get back a numbered set of ready-to-send emails.

6

Review and Refine

Read through the batch. If some hooks feel weak or the tone is off on a few, tell your agent what to fix. It will learn your preferences and apply them to the next batch. Most people find the second batch needs almost no editing.

Tips and Best Practices

Keep Batches Under 20

Smaller batches mean better research per prospect. Sending 15 highly personalized emails will outperform 50 generic ones every time. Your agent can run multiple batches throughout the day if you need higher volume.

Feed Back What Works

When a prospect replies, tell your agent which email got the response and what the prospect said. Over time your agent learns which hooks and angles get the best engagement for your specific market.

Pair with the Lead Research Agent

Use the Lead Research Agent to build your prospect lists first, then feed those directly into the Cold Outreach Drafter. The research data carries over so your emails are even more targeted.

Schedule a Daily Batch

Set a reminder to send your agent a fresh batch every morning. Consistency matters more than volume in cold outreach, and 10-15 well-researched emails a day adds up to 300+ personalized touches a month.

Frequently Asked Questions

Related Pages

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