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Playbook

Product Description Writer

Platform-optimized product descriptions for Amazon (title, bullets, backend keywords), Shopify (SEO-friendly long-form), and Etsy (story-driven with tags) — all from your product details.

What You Will Get

Writing product descriptions is one of those tasks that sounds easy until you actually sit down to do it. You need to be persuasive but honest. You need to include keywords but sound natural. And the worst part — every platform has different rules. Amazon wants keyword-stuffed titles and benefit-driven bullets. Shopify wants storytelling and SEO-friendly paragraphs. Etsy wants personality, handmade vibes, and 13 tags. Writing the same product three different ways for three different platforms is maddening, especially when you have 50 or 100 products.

This playbook sets up an agent that takes your raw product details — what it is, what it does, who it is for, materials, dimensions, price point — and generates platform-optimized descriptions for all three marketplaces simultaneously. For Amazon, you get a title formatted to their character limits, 5 benefit-driven bullet points, a product description paragraph, and backend search terms. For Shopify, you get an SEO-optimized product page with a compelling story, feature breakdown, and meta description. For Etsy, you get a personality-driven listing with storytelling, all 13 tags, and a title packed with search terms.

The result is that launching a product on multiple platforms goes from a full day of copywriting to 15 minutes of review and posting. Your listings are better optimized than what most sellers write manually because your agent knows exactly what each platform's algorithm rewards. Time to set up: 5-10 minutes.

Setup Steps

Generate descriptions for any platform

1

Install the Web Search Skill

Message your agent: "Install the tavily-search skill." This lets your agent research competitor listings, trending keywords for your product category, and current best practices for each platform. Descriptions informed by live market data convert significantly better than generic copy.

2

Define Your Brand Voice

Tell your agent about your brand: "My brand is [Name]. We sell [product type] for [audience]. Our tone is [premium/playful/minimalist/earthy/etc.]. We emphasize [key brand values like sustainability, handmade, premium materials]." Share 1-2 existing listings you are proud of so the agent can match the energy.

3

Set Up Your Platform Templates

Tell your agent: "When I give you product details, generate descriptions for all three platforms: (1) Amazon — title under 200 characters with main keyword first, 5 bullet points starting with a benefit in caps, a product description paragraph, and 250 backend search term characters. (2) Shopify — a product page with headline, 3-paragraph story-driven description, feature list, and meta description under 155 characters. (3) Etsy — a listing title with search terms, personality-driven description, and 13 tags."

4

Send Your First Product Details

Give your agent the raw details: "Product: [name]. Category: [category]. Materials: [list]. Dimensions: [size]. Key features: [list]. Target customer: [description]. Price point: [$X]. What makes it special: [differentiator]." The agent generates all three platform descriptions in one response.

5

Review and Adjust Tone per Platform

Amazon descriptions should be direct and benefit-focused. Shopify should tell a story. Etsy should feel personal and artisanal. If any platform's copy feels off, give feedback: "The Etsy description is too formal — make it sound like a maker talking about their craft" or "The Amazon bullets need stronger benefit hooks."

6

Batch Process Your Catalog

If you have multiple products, send them one at a time or in small batches: "Here are the details for my next 5 products. Generate all platform descriptions for each." Your agent will maintain consistent brand voice across all listings while tailoring the copy to each platform's requirements.

Tips and Best Practices

Research Competitor Keywords First

Before generating descriptions, ask your agent: "Search Amazon for the top 10 listings in [your product category] and tell me what keywords they are using in titles and bullets." This competitive keyword research ensures your listing shows up in the same searches as your best-selling competitors.

A/B Test Your Titles

Ask your agent for 3 title variations per platform. Amazon and Etsy allow you to change titles anytime, so run each version for a week and track which gets more clicks. Small title changes can dramatically impact search visibility and click-through rate.

Include Objection Handling in Bullets

Tell your agent: "In the Amazon bullets, address the top 3 objections a buyer might have about this product." Common objections include durability, sizing accuracy, ease of use, and value for money. Bullets that preemptively answer doubts convert browsers into buyers.

Refresh Descriptions Seasonally

Ask your agent to update descriptions quarterly with seasonal keywords and trends. A product description that mentions "perfect holiday gift" in Q4 or "spring refresh" in Q1 picks up seasonal search traffic that year-round copy misses entirely.

Platform Requirements at a Glance

What Each Platform Wants

  • Amazon: Keyword-rich title, benefit bullets, backend terms
  • Shopify: SEO paragraphs, storytelling, meta description
  • Etsy: Personality, 13 tags, maker story, search terms in title

What Your Agent Delivers

  • Amazon: Title, 5 bullets, description, 250-char backend keywords
  • Shopify: Headline, 3-paragraph story, features, meta description
  • Etsy: Search-optimized title, story listing, 13 platform tags

Frequently Asked Questions

Related Pages

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